This project holds a special place in my heart. Reflecting on my journey—from little Tia helping her Girl Scout friends advocate for recycling at school, to high school Tia rolling through the halls collecting recycled paper under the guidance of my Spanish teacher—I’m proud to have played a role in developing the identity for Envita, a company dedicated to environmental sustainability.

At CVR, our task was to rename and rebrand Heritage Interactive Services.

After several brainstorming sessions and a few iterations, we narrowed the options down to three potential names: Axis, Evolve, and Envita. We then created logo options for each, presented them to the client, and were ultimately asked to combine elements from the Axis and Envita logos.

Below, you’ll find examples of the three logo designs I proposed as well as the final logo.

The name “Envita” blends “vita” (meaning life) with “eco” or “enviro” (relating to the environment). It encapsulates our commitment to sustainability and a future focused on the well-being of the planet.

Throughout 2023, we not only executed the full rebrand but also developed the collateral needed to launch Envita Solutions, the new identity for Heritage Interactive Services. I was responsible for designing everything from business cards and letterhead to PowerPoint templates and rebrand announcement cards. I also had the opportunity to design Envita’s front desk signage, a framed moss wall graphic, and a large vision/values wall cling featuring dimensional type for a key employee area.

In 2024, we expanded the brand further by creating branded icons, promotional items like stickers and holiday cards, and a newly designed website to complete the rebranding efforts.