IN This Together + COVID
We all know how 2020 went, it was hard.
At Moser Consulting I helped our administration team communicate with team members as well as created marketing items that helped us prevent the spread as well as inform people about working from home.
First, I customized the #INThisTogether graphics to reflect our brand and animated it for our social media. We wanted to be a part of this campaign and to support it. We created several branded items like cootie keys and logoed masks to provide to team members and customers, but my favorite one that I created was the gaiter with RoBert hidden in a circuit board pattern.
Since Moser is a technology company, we also made an effort to not only communicate to our internal team but also to help others trying to figure out how to work from home while using technology. We created a blog called Work From Home Safely – 5 Basic Tips, an infographic, and some social posts to promote it.
Then, in 2021 when we were able to get vaccines, we wanted to create something we could wear and be proud of if team members chose to be vaccinated. Instead of a sticker, we decided to create an acrylic pin that we could wear on our badge lanyards. The pin is designed to look like two bandaids one with the Moser logomark and one with a COVID icon – showing we have been vaccinated without outright saying it. The pins were a hit – even customers had asked if they could get one since they had been vaccinated – and our team members are still wearing them proudly.