2017 Breeders Crown
On Friday, Oct. 27 and Saturday, Oct. 28, 2017 Hoosier Park Racing & Casino hosted the 34th edition of the Breeders Crown, a $6 million championship event featuring the greatest harness racing athletes in the world.
Not only did the Breeders Crown take place in the Midwest for the first time in three decades, but it also took place for the very first time on Indiana soil. In harness racing, it all comes down to the Crown.
I played a key role in the environmental graphics throughout the property for this event. We advertised for our sponsors in several areas - areas that would potentially be live on-screen.
I had the honor of designing the official, commemorative race program cover, the sponsorship race pages, and laying out the race program for each night.
On the nights of Breeders Crown, my team and I took over Hoosier Park's social media...giving viewers and followers behind-the-scenes coverage as well as quick updates on our champions after each race.